Andrew Clacy
The fourth, and most over looked, mistake in Internet marketing is made by business owners who spend too much money in offline advertising, when if they realized they could get a much bigger bang for their buck with online marketing methods.
For years advertising agencies have gladly taken money from business owners, with a hit or miss situation. If you asked the agency to track their results to see how effective their campaign really is, they would do anything to avoid your request. Yet by using Internet marketing methods, your results can change every 15 minuets.
A much more cost effective method is to go to the market with your product or service and find out by simple A B split testing which headline is the winner and which one you should dump. Using Google's Internet marketing system, adwords, you can determine and track where and who your customers are.
Other costly mistakes can include massive colour ads in the yellow pages, with little or no benefits to the end user. When a much more effective strategy would be to include a Free report or trail version if people log on to your website. Then let your Internet marketing take over once they get to your website. You can send free information automatically, use a recorded message online and many other strategies once they get there from the yellow pages.
Internet marketing can be alot more interactive than using just a static newspaper or magazine ad. So use your offline marketing to draw people to your web site with a compelling headline or offer. Once on your site, your clients can get a lot of useful information from your business. So measure your offline costs ands results and compare them to your Internet marketing results, you may be surprised.
Next Mistake 5 - Not using Hooks and Freebies on your website.
About the Author
Andrew Clacy
Internet marketing expert
Fr.e.e audio online for business owners:
The 7 Mistakes business Owners Make Online.
http://www.andrewclacy.com offers: internet marketing coaching, business web development, internet marketing affiliate programs and products
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