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SEO Tools of the Trade
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James Mahony
In today's world, it seems that almost any topic is open for
debate. While I was gathering facts for this article, I was
quite surprised to find some of the issues I thought were
settled are actually still being openly discussed.
Before you start optimizing your site for search engines, there
are some tools that you should arm yourself with. These tools
can become your best friends when it comes to SEO, especially
when you're just starting out. The first and most important step
in any search engine position campaign is recognizing which
keywords you should optimize your site for, and there are
several pieces of software that are useful for this, including
Wordtracker, Optilink, Zeus, and Agent Web Ranking.
WordTracker's keyword research service is the only one on the
Internet that provides a comprehensive database of the most
popular keywords in a particular industry. It can help you
recognize associated keywords that you may have never thought
of. One of the differences between WordTracker and other tools
is that it can spot subtle differences, for example singular and
plural keywords, or often-misspelled ones, and tell you which
versions are more popular.
Optilink has become very popular in a short period of time
because of the power it gives you over search engines. Every
site that links to you boosts your ranking, especially if its
content is relevant to yours. Optilink helps you to come up with
strategies to improve your link structure and get a better
ranking. Here are some of the things it does:
1. Analyzes the link structures of your top-ranking
competitors.
2. Tells you why your competitors rank well, so you can try to
copy what they're doing.
Now that we've covered those aspects of SEO, let's turn to some
of the other factors that need to be considered.
3. Tells you what kind of rankings you can expect if you adopt
similar linking strategies.
4. Helps to monitor sites you've exchanged links with, to ensure
that they're still linking to you.
Zeus has an excellent way of increasing the link popularity of
your site -- by exchanging with other sites that are related to
yours, giving you a head start on your SEO. Zeus does the work
for you, identifying sites that it thinks you should try to
exchange links with. If you look for the sites yourself you'll
often find it's not worth the time, but an SEO tool like Zeus
lets you do it instantly. Once you've got links, you can manage
and maintain them automatically.
Agent Web Ranking helps you to check your sites rankings - this
is good to see how your SEO efforts are working. Many people
just optimize and submit, thinking the work is done, but they're
wrong. You need to continuously check your site's rankings, and
Agent Web Ranking is a reliable and quick tool for doing this.
The only real problem you might have with any of this software
is that search engines can change the way they display their
results, breaking the tools until their authors update them.
This means that most position reporting software gets outdated
very quickly. It's not that much of an issue, though, as most
software is provided on a subscription basis with updates
included, rather than bought only once.
If you really want to stay ahead in the SEO industry, you should
try as many different tools as you can. By paying attention to
what tools others are using and learning how they work, you will
have the edge in the SEO market. So get out there, and download
these SEO tools of the trade!
There's a lot to understand about SEO. We were able to provide
you with some of the facts above, but there is still plenty more
to write about in subsequent articles.
SEO Tips
All About Domain
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About the author:
James Mahony is the founder of Search Engine Optimization
Tips - A site dedicated to Search Engine Optimization
SEO Tips
All About Domain
Names
Articles for
Website Content
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