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Internet Marketing has been a buzzword for over a decade now, a short time by ordinary measure. And yet in terms of Internet reckoning, this is a very long time. Whatever, we always go back to the origin of the word marketing.Marketing, as we know it, primarily concentrates on consumers . As Internet marketer, your responsibility is to determine your consumers` - or potential customers` - needs and desires. You then develop strategies - both
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Metrics: Samsung's anti-iPhone ads have lost effect
Metrics from ad tracking agencies has hinted that Samsung's TV ad campaign has lost momentum. YouGov BrandIndex has posted updated ad effectiveness tracking that suggests the buzz, or conversation around the brands, has leveled off. Its score has climbed since October, from 18 to 26, but Apple has also grown in the same space of time to get a comfortable lead at 34....
Fri, 03 Feb 2012 15:58:54 -0800
Florida Ad War: Mitt Pounds Newt
The air wars in a pivotal Florida Republican primary race have so far been a decidedly one-sided affair, with Mitt Romney and a pro-Romney super PAC saturating the airwaves for weeks with a slew of attack ads aimed chiefly at Newt Gingrich. ... More >>
Thu, 26 Jan 2012 14:06:07 -0800
Advertisers Get Real-Time Metadata in Digital Out-of-Home Media With the Launch of rVue's Ad Tracking Technology
FT. LAUDERDALE, Fla. -- rVue, Inc., an advertising technology and integrated strategic media services organization and subsidiary of rVue Holdings, Inc. , announced today the launch of the company's proprietary ...
Wed, 01 Feb 2012 12:10:56 -0800
Facebook vs Twitter: where will you be talking about Super Bowl ads?
Facebook has announced it's partnership with US Today to create the Super Bowl Ad Meter app.
Tue, 31 Jan 2012 08:11:01 -0800
How to prevent Google from tracking you
To ensure that your browsing history isn't shared with online advertisers, use Google's opt-out features or the free Disconnect add-on for Google Chrome and Firefox to opt out of receiving ads based on your online footprints. Originally posted at How To
Mon, 30 Jan 2012 13:07:48 -0800
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